Wednesday, October 31, 2012

Pink Days, Pinks Ribbons urge you to join National Breast Cancer Awareness Month

Written by Eileen Wacker

Each year the month of October is dedicated to creating awareness and raising funds for breast cancer. There are traditions, activities, and events all over the world to promote awareness and celebrate breast cancer survivors. 

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In the fall of 1983, the Race for the Cure was born. In Dallas, Texas over 800 people showed up to participate. Since then, the number of participants has reached 1.3 million and is held all over the world, including over 100 cities in the United States. Today, countries including Germany, Australia, New Zealand, Hungary, Bulgaria, Italy, Canada, Puerto Rico, and the Netherlands participate in Breast Cancer Awareness Month, with activities such as Germany's Komen Frankfurt Race for the Cure, the Netherlands Walk for Women, and the United Kingdom's Race for my Wife and Race for Life. 

In the United States, there are countless "walks for the cure", some up to lengths of 30 miles. In the fall of 1991, the Susan G. Komen Foundation handed out ribbons to those who participated in their race for breast cancer survivors. 

Evelyn Lauder, the Senior Corporate Vice President of the Estee Lauder Companies, liked this idea so much that she made established the pink ribbon as the official symbol of The Breast Cancer Research Foundation, which she founded in 1993. Since then, pink has become the symbol of breast cancer awareness and prevention during the month of October. 

Many theme parties, also known as "pink parties", are thrown during October and on "pink days" employees across the United States will wear pink clothing or accessories to work. The National Football League also joins in the fight against breast cancer and the celebration of breast cancer survivors by incorporating pink into their advertisements, websites, and graphics. Players also like to show their support by adding the color pink to their apparel, such as gloves and cleats. Even comic strips go pink during the month of October. 

In 2010, over 50 comic strip artists used the symbol of the pink ribbon with the words "Cartoonists Care" written inside. 

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People everywhere are standing up against breast cancer and celebrating those who have overcome the disease which will affect 12.4% of American women in her lifetime. There are so many ways to get involved, ranging from walks to simply wearing pink. 

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